地方文旅花式宠粉：大型演出带动国庆消费｜双节看消费

Core Insights - The "ticket economy" driven by concerts and music festivals is emerging as a new trend for travel in China, particularly during holidays like the National Day and Mid-Autumn Festival [1][3][12] Group 1: Concerts and Festivals Impact - Major concerts, such as those by popular artists like Xie Tingfeng, have attracted tens of thousands of attendees, significantly boosting local tourism and spending [1][10] - The "Yinhe Left Bank Music Festival" in Luzhou attracted over 100,000 music fans, leading to substantial local economic benefits, including a direct revenue of 65 million yuan and over 500 million yuan in related spending [12][13][14] - Cities like Chongqing and Tianjin reported double-digit growth in tourist spending during the holiday, with Chongqing becoming the top city for spending in the first five days of the holiday [3][11][12] Group 2: Local Government Initiatives - Local governments are investing in attracting top-tier artists and events, offering financial incentives for hosting large-scale performances [14] - Luzhou's government has implemented policies to provide up to 3 million yuan in incentives for hosting large events, while Chongqing has a structured subsidy plan for concerts with significant attendance [14] - These initiatives are fostering a positive cycle of event-driven tourism, enhancing local economies and encouraging repeat visits [14] Group 3: Visitor Experience and Services - Cities are enhancing visitor experiences by providing free transportation, amenities, and local products to attract and accommodate tourists [2][5][6] - The successful organization of events, including thoughtful logistics and engaging performances, has led to high visitor satisfaction and positive word-of-mouth [4][5][6] - The integration of local culture and entertainment, such as drone shows and local delicacies, has further enriched the visitor experience [9][10]