德阳旌阳“双节”期间文旅消费热力迸发

Core Insights - The "Double Festival" period saw a surge in cultural and tourism consumption in Deyang, driven by a series of well-planned events aimed at enriching the cultural life of the public [1][2][5] Group 1: Cultural and Tourism Activities - Deyang's cultural bureau organized various events such as the "Moon Full Han Rhythm" Mid-Autumn Festival celebration and the "National Day Cultural Week," which included traditional performances and food festivals [1][2][4] - The "Blue Whale Music Season" featured local talent and integrated cultural experiences, enhancing community engagement and cultural appreciation [2][4] - The "Long Table Feast" at Xiaoqian Ancient Town showcased local cuisine and promoted ethnic unity, attracting visitors from various regions [4] Group 2: Consumer Market Dynamics - The "Double Festival" period led to significant increases in foot traffic and sales at commercial complexes, with Deyang Wanda Plaza seeing over 380,000 visitors and sales exceeding 36.28 million yuan [5][7] - New consumption trends emerged, particularly in digital and automotive sectors, with promotions linked to local sports events driving sales [5][7] - Dining and entertainment sectors experienced high demand, with restaurants and cinemas reporting full capacity and increased staffing to manage the influx of customers [7][8] Group 3: Local Tourism Trends - There was a notable preference for local tourism, with nearby attractions like Gao Huai Village and Xiaoqian Ancient Town drawing significant crowds, with visitor numbers reaching three times the usual [8] - The local tourism experience was enhanced by the availability of unique local products and cultural experiences, contributing to a vibrant community atmosphere [8] Group 4: Future Outlook - The Deyang cultural bureau plans to continue innovating cultural events and deepen the integration of local culture and tourism to sustain economic growth [9] - Future initiatives will focus on enhancing consumer experiences and promoting local cultural heritage, aiming to provide high-quality cultural and consumption experiences for residents [9]