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地方文旅花式宠粉:大型演出带动国庆消费
2 1 Shi Ji Jing Ji Bao Dao·2025-10-09 12:27

Core Insights - The "ticket economy" driven by concerts and music festivals is emerging as a new trend for travel in China, with many tourists planning trips around these events [1][4][11] Group 1: Economic Impact of Concerts and Festivals - During the recent National Day and Mid-Autumn Festival holiday, cities like Chongqing and Tianjin saw significant increases in tourist spending, with Chongqing becoming the top spending city among new first-tier cities [3][11] - The Lijiang Galaxy Left Bank Music Festival in Luzhou attracted over 100,000 music fans, leading to a 123% year-on-year increase in railway passenger volume and generating billions in surrounding consumption [3][12] - The concerts and festivals not only boost local economies but also enhance the overall tourism experience, as seen in the substantial increases in visitor numbers and spending in various cities [10][12] Group 2: Tourist Behavior and Preferences - Many tourists are traveling specifically for concerts, as evidenced by the case of a family who extended their trip to include a concert in Tianjin, resulting in a total expenditure exceeding 5,500 yuan [11] - The popularity of large-scale concerts is evident, with events like the concerts by singer Xie Tingfeng in Chongqing drawing over 82,000 attendees, significantly impacting local tourism and hospitality sectors [9][11] - The influx of external tourists for concerts has led to increased spending in local attractions, with Chongqing's core scenic spots experiencing a surge in visitor numbers during the holiday [10] Group 3: Government Support and Future Prospects - Local governments are actively incentivizing large-scale performances, with Luzhou offering up to 3 million yuan in subsidies for hosting major events, indicating a commitment to fostering a vibrant cultural economy [13] - The successful execution of events like the Galaxy Left Bank Music Festival has prompted local authorities to plan for future events, suggesting a sustainable model for cultural tourism [13] - The concert economy is creating a positive feedback loop, enhancing festival experiences and driving further tourism and spending in the region [13]