味知香：当前开店区域选择从一二线城市转向三四线城市和乡镇区域

Core Viewpoint - The company is addressing the pressure from raw material costs, particularly in beef products, and is implementing strategies to manage pricing and operational efficiency [1] Group 1: Raw Material Cost Management - The company has a significant proportion of beef products, with current raw material prices remaining high and stable [1] - To respond to fluctuations in raw material prices, the company plans to adjust product prices accordingly [1] - A dedicated team has been established to enhance product selection and new product development, focusing on category optimization and strengthening supplier management to improve internal efficiency [1] Group 2: Expansion Strategy - The company is committed to deepening its presence in the East China region while gradually expanding to peripheral areas [1] - Research indicates that opening stores in third and fourth-tier cities and rural areas incurs lower overall costs and operational pressures, leading to a strategic shift from first and second-tier cities to these regions [1]