Core Insights - GAC Toyota held a launch event for the 2026 global models, showcasing the refreshed Sienna, Highlander, Camry, and Crown models, emphasizing their commitment to both hybrid and gasoline vehicles under the "Fusion 2030" strategy [1][3] Group 1: Product Features and Innovations - The 2026 global models feature a complete chip upgrade with Qualcomm 8155 chips, enhancing computing power by four times [3] - All four models are equipped with large screens, with the Highlander featuring a 15.6-inch display and the Crown a 12.9-inch display, marking the entry into the "big screen era" [3] - The vehicles support multiple connectivity options, including Carlink, HiCar 5.0, and CarPlay, enhancing user experience [3] - Intelligent driving configurations are standard across all models, utilizing Toyota's TSS intelligent driving assistance, which covers highway, urban, and parking scenarios [3] Group 2: Pricing and Market Positioning - The Sienna starts at a refreshed price of 269,800 yuan, introducing a new "Four-Wheel Drive Premium Edition" with luxury features [4] - The Highlander is priced from 219,800 yuan, offering extensive standard features including a 15.6-inch screen and high-power wireless charging [4] - The Crown is positioned as a mid-cycle refresh with a starting price of 102,800 yuan, featuring significant design and technology upgrades [5] - The Camry maintains its pricing strategy of "more features without price increase," with the new 2.0HSE Sport LITE version starting at 158,800 yuan [5] Group 3: Strategic Vision and Brand Development - GAC Toyota's strategy emphasizes the synergy between hybrid and gasoline vehicles, aiming to enhance both segments through shared technology and brand development [6] - The company is positioning itself as a leader in both hybrid technology and intelligent vehicle upgrades, reinforcing its status as the "global hybrid leader" [6]
2026款丰田全球车焕新上市 以油电同强实现普惠平权
Zhong Guo Jing Ying Bao·2025-10-09 12:36