黄金飙涨金店却暴雷！金价破800金店倒闭，水贝料商跑路牵黄金坑

Core Viewpoint - The article highlights the increasing risks in the gold market, particularly during periods of rising gold prices, leading to significant financial losses for investors and the collapse of several gold-related businesses [2][4][10]. Group 1: Market Events and Trends - The gold market has seen a pattern where each surge in gold prices results in the collapse of various businesses, as evidenced by incidents from late 2023 to September 2025 [4][10]. - In late 2023, multiple Chinese gold franchise stores closed suddenly, with one store in Haidian District involved in a case amounting to 400 million yuan [4][10]. - The collapse of Zhejiang Yongkun Gold in May 2025, which had 4 billion yuan in funds, exemplifies the systemic risks present in the industry [2][10]. Group 2: Business Models and Risks - Many gold businesses lure investors with promises of guaranteed returns, such as 5% annual yields, but often lack sufficient gold reserves, leading to financial instability when gold prices rise [6][18]. - Yongkun Gold's "41 billion yuan gold insurance" was revealed to be a facade, as the company did not have adequate gold reserves to back its claims [20]. - The practice of "low deposit price locking" by businesses like Yuebaoxin, allowing traders to lock in gold prices with minimal deposits, significantly increases leverage and risk [12][14]. Group 3: Regulatory and Market Structure Issues - The gold market is characterized by a lack of effective regulation, allowing risks to accumulate until they are triggered by price surges [30][32]. - The majority of gold stores operate under franchise models, with minimal oversight from brand owners, complicating consumer protection and risk management [20][23]. - The high operational costs of running a gold store, combined with low profit margins, push franchisees to engage in risky financial practices [22][28]. Group 4: Investor Caution and Recommendations - Investors are advised to avoid schemes promising "interest-bearing gold" or "guaranteed returns," as these are often indicative of Ponzi schemes or high-risk gambling [34][36]. - The article suggests that legitimate gold investments should be made through banks or regulated financial institutions, emphasizing the importance of using recognized channels for transactions [38][40]. - It is crucial for investors to be aware of the real-time gold prices and to understand the risks associated with low-priced gold offerings in wholesale markets [41][43].