“出行+文旅”深度融合 自动驾驶旅文生态落地海南

Core Insights - The global automotive industry is rapidly transitioning towards new energy and smart technologies, with China's cultural tourism industry also experiencing a key upgrade towards intelligence [1] - Hainan Free Trade Port is emerging as a leading area for the integration of smart travel and green cultural tourism, supported by unique policy advantages and a forward-looking industrial layout [1][3] - Shenzhou Car Rental launched its new energy strategy and autonomous driving tourism ecosystem at a summit, marking a new phase in the rental car industry in China [1][5] Industry Trends - The automotive industry is undergoing profound changes characterized by electrification, intelligence, and connectivity, with Hainan Free Trade Port being a national pilot for integrated vehicle-road-cloud systems [4] - The establishment of over 100 smart intersections and extensive testing areas in Hainan provides rich application scenarios for autonomous driving technology [4] Company Developments - Shenzhou Car Rental has maintained the largest market share for over a decade, supported by a fleet of nearly 200,000 vehicles across 360 cities and over 6,500 service points [5][6] - The company has formed deep partnerships with 65 brands and 34 new energy manufacturers, allowing it to effectively match user needs with industry supply [6] - The newly launched L4-level autonomous driving service is designed specifically for tourism, offering a minimum rental duration of one day to enhance the travel experience [6][7] Strategic Collaborations - Eight major automotive manufacturers participated in the event, showcasing their new energy vehicles tailored for rental scenarios, which will diversify Shenzhou's green travel options [7] - The collaboration aims to create a comprehensive ecosystem that integrates technology, finance, and tourism, enhancing the overall travel experience in Hainan [6][7]