平均票价近5年最低！爆款缺席电影国庆档遇冷，Q4引进片能否“救场”｜华夏双节观察

Core Insights - The 2025 National Day box office reached 1.835 billion yuan, with a total of 50.07 million viewers, marking a return to levels seen a decade ago, despite being the lowest in five years [2] - Domestic films accounted for 98.93% of the total box office, indicating a strong preference for local content among viewers [2] - The lack of blockbuster films during the holiday period contributed to the disappointing box office performance, with no films surpassing 500 million yuan [3][4] Box Office Performance - The top five films during the National Day period were "The Volunteer Army: Blood and Peace" (450 million yuan), "731" (344 million yuan), "Assassination Novelist 2" (295 million yuan), "Life of Langlang" (219 million yuan), and "Deafening" (175 million yuan) [3] - "The Volunteer Army: Blood and Peace" underperformed compared to its predecessors, which grossed 868 million yuan and 1.206 billion yuan respectively [3] - The average ticket price for the National Day period was 36.6 yuan, the lowest in five years, but price reductions did not significantly increase viewer numbers [5] Audience Engagement and Future Outlook - The film industry faces challenges such as a lack of innovative content and a higher threshold for audience engagement, necessitating a focus on audience awareness during the creative phase [5] - Upcoming months are expected to feature several anticipated sequels and imports, including "Zootopia 2" and "Avatar: Fire and Ash," which may attract viewers back to theaters [6][7] - The total box office for 2025 has already surpassed 42.502 billion yuan, indicating a recovery in the film market despite the underwhelming National Day performance [6]