商标之争再起，加多宝激战王老吉海外

Core Viewpoint - The ongoing trademark dispute between Wanglaoji and Jia Duo Bao has intensified, particularly in international markets, as both companies assert their rights to the "Wanglaoji" brand amidst legal battles and public statements [1][5][9]. Trademark Dispute - Jia Duo Bao claims to hold valid "Wanglaoji" trademarks in 63 countries and regions, including North America, South America, Europe, Asia, Africa, and Oceania, and has successfully defended these trademarks in multiple lawsuits [5][7]. - Wanglaoji refutes Jia Duo Bao's claims, stating that their assertions of "infringement, counterfeiting, and unfair competition" are misinterpretations of trademark law, and emphasizes that the "Wanglaoji" trademark is owned by Guangzhou Baiyunshan Pharmaceutical Group [5][6]. Legal Proceedings - A recent ruling by the Guangdong High People's Court found Jia Duo Bao liable for infringement, ordering them to pay 317 million yuan in damages, which Jia Duo Bao plans to appeal [6][7]. - In Canada, a court confirmed the legality of Jia Duo Bao's trademark registrations, while Wanglaoji is actively challenging these registrations in various countries, with some successes reported [7][8]. Market Dynamics - The global plant-based beverage market is experiencing significant growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, making it a key battleground for both brands [9]. - Wanglaoji holds a 46.33% market share in the plant beverage category in China, while Jia Duo Bao follows with 28.31% [10]. Financial Performance - Wanglaoji reported a revenue of 6.499 billion yuan and a net profit of 1.295 billion yuan in the first half of 2025, both showing double-digit growth [11].