免佣、降费再加码：抖音电商“双11”多举措助力商家降本增收

Group 1 - Douyin E-commerce launched the "Douyin Mall Double 11 Good Goods Festival" with various discount activities including "instant discounts," "direct price reductions," and "consumption vouchers" to enhance shopping experience and support merchants [1][2] - The platform emphasizes simple and effective discounts, allowing consumers to enjoy direct price reductions of 15% or more without needing to combine purchases [3][4] - Douyin E-commerce has implemented a series of support policies for merchants, including commission waivers and cash subsidies, which have cumulatively saved merchants over 19 billion yuan from January to August this year [5][6] Group 2 - The platform's logistics support mechanism ensures that merchants using designated logistics providers are compensated for delays, enhancing fulfillment efficiency during promotional periods [6] - Douyin E-commerce offers exclusive interest-free installment plans for merchants, helping to lower consumer payment thresholds and increase average order value and repurchase rates [7] - The company aims to stimulate consumer demand through discounts and subsidies while simultaneously reducing operational burdens on merchants through various support measures [7]