营利增速双放缓！“河北王”老白干酒回应→

Core Viewpoint - The overall performance of Laobaigan Liquor shows a slowdown in revenue and profit growth, reflecting broader challenges in the liquor industry, including intensified competition and changing consumer behavior [2][4]. Financial Performance - In the first half of the year, Laobaigan Liquor achieved revenue of 2.481 billion yuan, a year-on-year increase of 0.48% - The net profit attributable to shareholders was 321 million yuan, up 5.42% year-on-year, indicating a significant deceleration compared to previous years [2][4]. Industry Context - The liquor industry is experiencing a general slowdown in growth, with increasing differentiation among companies, leading to a "Matthew effect" where larger companies gain more market share [4]. - Consumer demand is weak, with reduced consumption frequency and scenarios, contributing to the competitive pressure in the market [4]. Regional Performance - In its core market of Hebei, Laobaigan Liquor generated revenue of 1.482 billion yuan, a growth of 3.74% year-on-year - The Hunan market, driven by the expansion of Wuling Liquor, saw the fastest growth with revenue increasing by 11.34% to 524 million yuan [4]. National Expansion Strategy - The company is focusing on national expansion, with Wuling Liquor establishing sales networks in over ten provinces while facing challenges in regions like Anhui and Shandong, where revenue has declined significantly [4]. Upcoming Sales Initiatives - For the upcoming "Double Eleven" shopping festival, the company is preparing to leverage platforms like JD.com, Tmall, Douyin, and Pinduoduo, tailoring products and strategies to different consumer bases [5]. - Increased marketing efforts on traditional e-commerce platforms aim to attract new customers and convert promotional activities into sales [5]. Financial Goals - Laobaigan Liquor has set a revenue target of 5.47 billion yuan for the year, representing a year-on-year growth of 2.1% - The company aims to keep operating costs below 1.826 billion yuan and total operating costs within 4.359 billion yuan [6].