Xin Jing Bao·2025-10-09 13:58Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has led to a significant increase in travel demand, with Meituan Travel reporting over 30% growth in travel orders compared to the 2024 National Day holiday [2] Travel Trends - New travel experiences catering to young people's emotional needs, such as "taste tours," "event tours," and "small group tours," have emerged, enhancing holiday consumption [2] - The top ten destination cities for cultural and tourism consumption during the holiday were Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou [2] Long-Distance Travel - Long-distance travel has seen a surge, with significant increases in orders for transportation, accommodation, and small group tours [2] - The top ten destinations for hotel bookings during the holiday included Xinjiang Altay, Inner Mongolia Chifeng, Yunnan Baoshan, and others, with hotel bookings in Xinjiang Altay increasing by approximately 45% year-on-year [2][3] Young Consumer Demographics - Small group tour orders have significantly increased, with popular destinations including Xinjiang, Inner Mongolia, Sichuan, and Yunnan [3] - The 20-30 age group accounted for over 50% of flight and train ticket orders, indicating that young people are becoming the main force in holiday travel consumption [3] Emerging Destinations - There has been a 51% increase in travel orders for county-level destinations around major cities compared to the previous year, with some locations seeing over 100% growth [4] - The city of Jingdezhen, known for its ceramics, saw a 15% increase in travel bookings, with young people aged 20-30 making up 50% of the visitors [4] Culinary Tourism - Food has become a major attraction, with tourists following "must-eat" lists to explore local cuisine [4] - The top ten cities for culinary tourism included Shanghai, Beijing, and Guangzhou, while lesser-known cities also gained popularity for their food offerings [4] Experience-Based Tourism - The number of tourists seeking "deep experiences" has increased by over 50% compared to 2024, with unique local experiences becoming essential [5] - In Shenyang, searches for "Shenyang bathing with accommodation" increased by over 319% during the holiday [5] Market Outlook - The cultural and tourism market has shown strong vitality driven by diverse demands and high-quality offerings, with predictions of continued travel trends until October 12 [5]