Group 1 - The performance of German luxury car manufacturers in the Chinese market has not improved in Q3 after a decline in sales during the first half of the year [2] - BMW's global sales increased by 8.8% year-on-year in Q3, while Mercedes-Benz and Porsche experienced a decline in sales [2] - In China, BMW's sales decreased by 0.4% to 147,000 units, while Mercedes-Benz and Porsche's sales fell by 27% and 20.7% respectively [2] Group 2 - Mercedes-Benz faced significant challenges in the Chinese market, with a 40% month-on-month decline in retail sales in July, marking the first time in five years that monthly sales fell below 28,000 units [2] - Porsche's sales in China have been on a downward trend, with a 15% decline in 2023 and a projected 28% drop in 2024 [3] - The competitive landscape in the luxury car segment in China has intensified, with local brands like AITO and Li Auto gaining market share [4] Group 3 - The traditional reliance on mechanical performance and brand premium by luxury brands is becoming insufficient in the era of smart electric vehicles [4] - BMW is the only German luxury brand with a notable presence in the electric vehicle market, while Mercedes-Benz, Audi, and Porsche have underperformed [4] - Porsche has adjusted its product strategy to focus more on fuel and hybrid vehicles, slowing down the pace of electric vehicle development [5]
德系豪华车，失守中国市场