山西汾酒：行业正经历从“规模扩张”到“价值提升”转型

Core Viewpoint - The essence of the current slowdown in the performance of liquor companies is that the Chinese liquor industry is undergoing a profound transformation from "scale expansion" to "value enhancement" [2] Industry Summary - The Chinese liquor industry is currently in a deep adjustment period, shifting from a growth model reliant on scale expansion to a structural growth path that emphasizes efficiency and innovation [2] - Companies are actively responding to this transition by implementing measures such as promoting sales and reducing inventory [2] Company Summary - Shanxi Fenjiu is committed to continuing the implementation of its revitalization program through scientific marketing and stable operations, aiming for high-quality development [2] - The company plans to embrace new channels in response to the booming e-commerce and instant retail sectors, promoting online and offline integration [2] - Initiatives include establishing an official live streaming platform and leveraging e-commerce festivals like "Double Eleven" for brand promotion and consumer interaction [2]