【西街观察】大疆之鉴 价保之难

Group 1 - The core viewpoint of the articles highlights the challenges and complexities of price protection mechanisms in the retail sector, particularly during promotional events like "Double 11" [1][2] - Price cuts during promotions can lead to consumer dissatisfaction, especially when price protection is not uniformly applied across different channels, creating a sense of betrayal among consumers [1][2] - The inconsistency of price protection policies across platforms and channels can amplify consumer disappointment, questioning the brand's value and trustworthiness [1][2] Group 2 - Price protection is a competitive strategy that varies by platform and channel, reflecting the dynamic nature of the Chinese retail market [2][3] - The relationship between brands, platforms, and consumers is complex, with price protection intended to build consumer trust but potentially leading to brand image fragmentation due to channel discrepancies [2][3] - The operational costs and inventory management challenges faced by platforms and dealers will continue to influence the evolving dynamics of pricing strategies in the retail industry [3]