预定利率下调“洗牌”产品布局 分红险成险企新赛道

Core Viewpoint - The insurance industry is undergoing a significant transformation towards dividend insurance products in response to the recent adjustment of the predetermined interest rate, which has entered the "2.0% era" as of September 1 [1][2][3] Product Transition - In September, 271 new life insurance products were launched, with dividend insurance accounting for 40.74% of these, totaling 110 products [1] - The proportion of dividend insurance products in the new offerings for the first three quarters of the year is also around 40% [1] - The number of dividend insurance products launched in August and September reached 191, significantly higher than the 45 products launched in June and July [1] Market Response - The adjustment of the predetermined interest rate has pressured insurance companies to shift towards developing dividend and universal insurance products, as traditional savings-type products lose competitiveness [4] - The industry is witnessing a collective move towards dividend insurance, with companies like New China Life and Ping An emphasizing its importance for future growth [2][3] Consumer Acceptance - There is a growing but still cautious acceptance of dividend insurance among consumers, as historical experiences with dividend levels have led to skepticism [4][6] - Consumers are advised to compare products carefully and consider the financial stability of insurance companies before purchasing dividend insurance [6] Regulatory and Economic Context - The downward adjustment of the predetermined interest rate compresses the yield of traditional savings-type insurance, while dividend insurance offers a structure that meets regulatory cost reduction requirements and retains yield flexibility for customers [3][5] - The current macroeconomic environment, characterized by declining deposit rates and changes in asset management regulations, has increased consumer demand for products that offer both capital protection and value appreciation [3][5] Future Outlook - The insurance industry must enhance its investment capabilities and improve customer education to fully realize the market potential of dividend insurance [6] - Companies are encouraged to adopt value and long-term investment strategies to improve the actual returns of dividend insurance products, thereby increasing their competitiveness [6]