你在日本喝的抹茶，很可能来自贵州这个小县城

Core Insights - Japan has become a popular destination for outbound tourism during long holidays, with many tourists eager to try matcha, a specialty that surprisingly originates from Jiangkou County in Tongren, Guizhou [1] - Jiangkou County has transformed its matcha industry in less than a decade, achieving a production volume of 1,300 tons and a value exceeding 300 million yuan in 2024 [1] Group 1: Industry Growth and Development - Jiangkou County is now a significant player in the global matcha market, with approximately one in every seven cups of matcha consumed worldwide originating from this region [2] - The county, previously known for its poverty, has built a "world matcha super factory" with an investment of 600 million yuan, boasting the largest single matcha workshop globally with an annual capacity of 4,000 tons [4][10] - The factory's size is equivalent to 31 football fields, showcasing the scale of production [5] Group 2: Unique Production Methods - The matcha production process is intricate, involving steps such as leaf cutting, steaming, rapid cooling, and secondary drying to preserve flavor and nutrients [8] - Jiangkou County employs an ecological planting model that prohibits chemical pesticides, ensuring high-quality matcha production [19][21] Group 3: Strategic Decisions and Market Positioning - The decision to focus on matcha was strategic, allowing Jiangkou to avoid competition in the saturated traditional tea market [13] - The entry of Guicha Group in 2017 marked a turning point, providing significant investment and establishing a modern supply chain for matcha production [20][26] Group 4: Future Aspirations and Branding - Jiangkou aims to elevate its matcha brand beyond being a mere supplier, seeking to create a recognizable brand identity for "Fanjing Matcha" [30] - The county is exploring product diversification, including matcha-infused items like chocolate, beer, and noodles, to expand its market presence [32][34] - Plans for a "matcha town" and cultural tourism initiatives are underway to enhance consumer engagement and brand experience [34]