Core Insights - The National Day and Mid-Autumn Festival holiday saw a total of 2.432 billion cross-regional trips, averaging 304 million trips per day, representing a year-on-year increase of 6.2% [3] - The total box office for films during the holiday period reached over 1.8 billion yuan, indicating a vibrant market and strong consumer spending, reflecting China's transition to high-quality economic development [3] Group 1: Consumer Trends - Chengdu received 28.623 million tourists during the holiday, a 5.3% increase year-on-year, with online and offline consumption totaling 76.75 billion yuan, up 11.0% [3] - The city ranked second in the top 10 travel destinations according to Meituan Travel, and second in popular long-distance destinations according to Ctrip [3] - The holiday period featured over 300 themed activities and unique scenes, with more than 200 promotional events attracting 14.591 million visitors and generating 1.84 billion yuan in consumption [6] Group 2: Experience Economy - The demand for experiential consumption has increased, with significant foot traffic reported at various attractions, such as the flagship store of Mixue Ice Cream in Zhengzhou, which saw over 65,000 visitors in a single day [8] - The focus on enhancing consumer experience is crucial, as evidenced by the popularity of events and activities that provide immersive experiences [9][10] Group 3: Market Diversification - There is a growing trend towards personalized and niche markets, with younger consumers favoring unique experiences over traditional tourist attractions [12] - Events like the World Line Animation Exhibition and the Munich Beer Festival in Chengdu attracted large crowds, showcasing the demand for diverse cultural experiences [12][13] - The emergence of vertical markets catering to specific interests indicates a shift towards more segmented consumer demands, emphasizing the importance of quality and personalization in consumption [13]
首席观察室｜双节消费 何以沸腾？
Sou Hu Cai Jing·2025-10-09 15:05