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Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival saw a 2.7% year-on-year increase in sales for key retail and catering enterprises across the country, according to the Ministry of Commerce [1][2] - Daily sales revenue in consumption-related industries grew by 4.5% year-on-year during the holiday period, with goods and services consumption increasing by 3.9% and 7.6% respectively [1][2] Retail and Catering Performance - Key retail and catering enterprises reported a 2.7% year-on-year sales increase during the holiday [1][2] - Foot traffic and sales in 78 monitored pedestrian streets increased by 8.8% and 6.0% year-on-year, respectively [1] - In Beijing, sales reached 9.51 billion yuan, with foot traffic of 59.67 million, marking a 13.9% increase [3] Consumer Trends - Significant growth was observed in specific sectors: digital products and automotive sales increased by 18.8% and 12.6% respectively, with new energy vehicles up by 14.7% [2] - Jewelry sales surged by 41.1% due to rising gold prices [2] - Green organic food sales rose by 27.9%, smart home products by 14.3%, and domestic fashion by 14.1% [2] Tourism and Related Services - Tourism-related service sales increased by 8.5%, with leisure activities up by 17.6% [3] - Beijing welcomed 2.51 million tourists, generating 31.65 billion yuan in tourism revenue, reflecting a 3.6% and 4.7% increase year-on-year [3] - Other cities also reported strong tourism performance, with Shanghai's consumption reaching 79.6 billion yuan, a 3.0% increase [4] Innovations in Consumption - New consumption models and innovations emerged, with a focus on cultural and experiential consumption [5][6] - The trend of immersive shopping experiences gained traction, with many commercial areas introducing AR fitting rooms and VR gaming [6] - The popularity of lesser-known travel destinations increased, with significant growth in bookings for unique locations [5] Overall Market Outlook - The strong performance during the holiday period is expected to inject momentum into the overall consumption market, which has shown signs of slowing down in the first half of the year [6] - The Ministry of Commerce anticipates a stable and positive development trend for the consumption market throughout the year, supported by ongoing policy initiatives [6]