“美食+美景”“反向出游”“团圆经济”……透过硬核数据感知消费新活力

Core Insights - The cultural and tourism market in China during the National Day and Mid-Autumn Festival holiday was stable and orderly, with significant increases in domestic travel and spending compared to the previous year [1] Group 1: Travel Statistics - During the 8-day holiday, there were 888 million domestic trips, an increase of 123 million trips compared to the 7-day holiday in 2024 [1] - Total domestic travel expenditure reached 809 billion yuan, an increase of 108.2 billion yuan compared to the previous year [1] Group 2: Consumer Trends - The combination of "food and scenery" has become a new standard for tourists, driving increased foot traffic and sales in key retail and dining areas [2] - The foot traffic and sales in 78 monitored pedestrian streets increased by 8.8% and 6.0% respectively [2] - National key retail and dining enterprises saw a year-on-year sales growth of 2.7% [2] Group 3: Destination Choices - "Reverse travel" has emerged as a new trend, with tourists exploring less popular destinations alongside major urban areas [6][7] - In Sandu County, Guizhou, local horse racing events have attracted significant tourist interest [9] Group 4: Family and Group Travel - The holiday period saw a strong emphasis on family reunions, with over 40% of flight bookings made for family travel [11] - The booking volume for domestic flights among teenagers aged 13-17 increased by 31% year-on-year [11] - Family-oriented attractions, such as the mysterious ocean exhibition at the Shandong Science and Technology Museum, drew many group visitors [13]