大疆之鉴，价保之难

Core Viewpoint - The recent price protection controversy involving DJI highlights the challenges in promotional pricing strategies, particularly during major sales events like "Double 11" [1][2] Group 1: Price Protection Mechanism - Price protection has become a common practice in the promotional landscape, aiming to mitigate consumer dissatisfaction due to price fluctuations [1][2] - Various platforms and channels have different price protection policies, which can lead to consumer confusion and feelings of unfair treatment [2][3] - The inconsistency in price protection mechanisms can amplify the disappointment of early purchasers, questioning their perception of brand value [1][2] Group 2: Retail Market Dynamics - The Chinese retail market is characterized by numerous channels and rapid changes, with consumers often placing trust in brands and platforms rather than distinguishing between different store types [2] - Price protection is often a joint decision between brands and platforms, with platforms sometimes holding more power in determining pricing strategies [2] - The complexity of the channel system can lead to a paradox where price protection, intended to build consumer trust, may instead create a rift in brand image [2] Group 3: Operational Challenges - Promotional strategies, including price protection, are influenced by operational costs, inventory management, and pricing authority among platforms, distributors, and brands [3]