长假收官 出境游深度化趋势尽显

Core Insights - The recent National Day and Mid-Autumn Festival holiday has sparked a new wave of outbound travel, with significant increases in hotel bookings and a shift towards both short and long-haul travel options [1][4][8] Short-Haul Travel Trends - Popular destinations for short-haul travel include Japan, Thailand, Malaysia, South Korea, and Singapore, benefiting from proximity and favorable visa policies [3][4] - A report indicates that 54% of outbound short-haul travelers opted for 5 to 6-day trips, with a trend towards independent travel over group tours [3][4] - Hotel bookings during the holiday reached 4,588 cities, with the top ten destinations being Japan, Thailand, South Korea, Malaysia, Vietnam, Indonesia, Australia, Russia, the United States, and Singapore, predominantly in East and Southeast Asia [3][4] Long-Haul Travel Trends - Long-haul travel has seen a notable increase, with 65% of travelers preferring trips lasting 10 to 13 days, and a significant rise in group tours compared to short-haul options [4][5] - Destinations like Egypt and Norway have emerged as popular choices, with hotel bookings in Egypt increasing by 200% and Norway by 120% during the holiday [5][6] - The report highlights that group tours remain dominant in long-haul travel, with popular packages including trips to Georgia, Armenia, Azerbaijan, Turkey, and various European countries [6] Self-Driving and Car Rental Growth - There has been a significant increase in demand for self-driving and car rental services, with overall orders for outbound car rentals growing by over 120% [7][8] - Specific markets like Japan and Sri Lanka saw GMV growth of 180% and 300%, respectively, indicating a strong interest in self-driving experiences [7] - Notably, rental demand in Iceland surged by 210%, reflecting a growing trend among Chinese tourists for unique natural experiences [7][8] Evolving Consumer Preferences - The travel behavior of Chinese tourists is shifting towards immersive experiences rather than merely reaching destinations, indicating a maturation of the tourism market [8]