Bei Jing Shang Bao·2025-10-09 16:14Core Viewpoint - The ongoing trademark dispute between Wanglaoji and JDB (Jiangxi Daba) has intensified, with both companies claiming rights to the "Wanglaoji" brand in various international markets, leading to legal battles and public statements that reflect their opposing positions [1][2][4]. Trademark Dispute - JDB claims to hold valid "Wanglaoji" trademarks in 63 countries and regions, including North America, South America, Europe, Asia, Africa, and Oceania, and has successfully defended these trademarks in multiple lawsuits [2][4]. - Wanglaoji asserts that JDB's claims of "infringement, counterfeiting, and unfair competition" are misinterpretations of trademark law, stating that JDB's registrations are malicious and lack legal basis [2][5]. - The Guangdong High People's Court ruled in July 2023 that JDB companies were jointly infringing on Wanglaoji's trademark rights, ordering them to pay 317 million yuan in damages, which JDB plans to appeal [3]. International Legal Context - JDB has reported favorable rulings in Canada and the EU, confirming the legality of its trademark registrations and usage in those regions [4]. - Wanglaoji is actively challenging JDB's registrations in 21 countries, with 10 countries already ruling in favor of Wanglaoji, including regions where JDB claims valid registrations [5]. Market Dynamics - The competition between Wanglaoji and JDB has extended beyond legal battles to international markets, with both brands vying for dominance in the growing plant-based beverage sector [8]. - According to Frost & Sullivan, the global plant beverage industry is experiencing explosive growth, with a compound annual growth rate (CAGR) of nearly 10% from 2019 to 2024, particularly in emerging markets like Southeast Asia and the Middle East [8]. - Wanglaoji holds a 46.33% market share in the plant beverage category in China, while JDB follows with 28.31% [8]. International Expansion Efforts - Wanglaoji has accelerated its international expansion, forming partnerships for localized production and distribution in various countries, including Malaysia, Vietnam, and Cambodia [9]. - The company reported a significant increase in overseas market size, growing 6.5 times over the past decade, with an annual growth rate exceeding 25% [9]. - Wanglaoji's revenue for the first half of the year reached 6.499 billion yuan, with a net profit of 1.295 billion yuan, both showing double-digit growth [9].