Core Insights - The insurance industry is undergoing a significant transformation towards dividend insurance products due to a recent adjustment in the predetermined interest rate, which has dropped below 2.0% [1][2][3] Product Transition - In September, 40.74% of newly launched life insurance products were dividend insurance, totaling 110 products, indicating a strong shift in product focus [1][2] - The total number of new dividend insurance products in the first three quarters of the year also accounted for approximately 40% of all new life insurance products [1][2] - The introduction of 271 new life insurance products in September, with over 100 launched on a single day, highlights the rapid pace of product development in response to market conditions [1] Market Dynamics - The adjustment in the predetermined interest rate has pressured insurance companies to innovate and adapt their product offerings to remain competitive in a low-interest environment [2][3] - Companies like New China Life and Ping An have publicly acknowledged the shift towards dividend insurance as a strategic response to market trends, with dividend insurance already comprising 40% of new business value for Ping An in the first half of the year [2][3] Consumer Acceptance - There is a growing but cautious acceptance of dividend insurance among consumers, with a noted initial increase in interest but an overall tendency to remain skeptical due to past experiences with underperforming products [4][6] - The complexity of dividend insurance products poses challenges in understanding and selling them, which may lead to short-term sales bottlenecks [4][6] Regulatory and Economic Context - The new dynamic adjustment mechanism for predetermined interest rates is expected to lead to higher premiums and lower yields for fixed-income products, further incentivizing the shift towards dividend insurance [5] - The current economic environment, characterized by declining deposit rates and changing asset management regulations, has increased consumer demand for products that offer both capital protection and potential growth, aligning well with the features of dividend insurance [3][5] Competitive Landscape - To enhance the competitiveness of dividend insurance, companies must focus on improving actual product yields and increasing transparency regarding product performance [6] - Consumers are advised to carefully evaluate the financial strength of insurance companies and understand the characteristics of dividend insurance, which is more suitable for long-term holding [6]
预定利率下调洗牌产品布局 分红险成新赛道
Bei Jing Shang Bao·2025-10-09 16:14