Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025

Seattle, USA - Feb 10, 2020: Amazon Prime Now Delivery van and driver downtown on 4th avenue late in the day.gettyWearied by inflation and growing economic uncertainty, shoppers used Amazon’s Prime Big Deal Days, running October 7 and 8, to stock up on practical everyday essentials, having waited to make purchases until they went on sale. This, according to a tracking survey among over 5,000+ Prime Big Deal Days shoppers conducted by Numerator.“With half of consumers saying tariffs are affecting what they b ...