Di Yi Cai Jing Zi Xun·2025-10-09 09:29Core Insights - Global PC shipments are experiencing growth, with a year-over-year increase of 9.4% in Q3 2025, totaling 75.9 million units shipped [1][5] - The U.S. PC market is facing stagnation due to tariffs and reduced consumer spending, showing zero growth in Q2 and only 1% growth in Q3 [1][3] - Other regions, particularly Asia-Pacific and EMEA, are seeing robust demand with a 14% growth rate in Q3 [3] Market Performance - The U.S. PC market's growth is projected to be limited to approximately 2% in 2025 due to tariff impacts [3] - In contrast, the global PC market is benefiting from several factors, including the migration to Windows 11, post-pandemic device upgrades, and a surge in AI-driven demand [4] - The top five PC manufacturers by shipment volume are Lenovo, HP, Dell, Apple, and ASUS, with Lenovo leading at 19.4 million units and a market share of 25.5%, reflecting a 17.3% year-over-year growth [4][5] Competitive Landscape - The current demand cycle is favoring major manufacturers with efficient supply chains, increasing market concentration and pressure on smaller brands [5] - Companies are adapting to a complex global trade environment by shifting focus to emerging markets and enhancing supply chain flexibility [6] - AI is becoming a critical growth driver in the PC industry, with projections indicating that AI PC shipments could account for 70% of the market by 2028, growing at a compound annual growth rate of 44% from 2024 to 2028 [6]