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深夜为文案抓狂?林墨三月转变,能给你啥启发!?
Sou Hu Cai Jing·2025-10-09 18:29

Core Insights - The article discusses the transformation of a marketing professional, Lin Mo, who faced creative bottlenecks and turned to AI writing tools for assistance in content creation [1][3]. Group 1: Challenges in Content Creation - Lin Mo struggled with producing diverse marketing content for multiple clients, often leading to late-night work and unsatisfactory results [1]. - The demand for varied writing styles and precise targeting from clients added to the pressure on Lin Mo's small team [3]. Group 2: Exploration of AI Writing Tools - Initially, Lin Mo experimented with several foreign AI writing tools but found their output unsuitable for the Chinese market due to translation issues and lack of platform-specific style [3][4]. - A breakthrough occurred when Lin Mo discovered a Chinese-focused AI tool, Youcaiyun, which offered features like "hot topic embedding" and "multi-platform format adaptability" [4]. Group 3: Implementation and Results - Lin Mo successfully used Youcaiyun to create marketing content for a smart lamp, generating multiple drafts tailored for different platforms within half an hour [4]. - The campaign resulted in a threefold increase in product inquiries, showcasing the effectiveness of the AI tool [4]. Group 4: Best Practices and Efficiency Gains - Lin Mo developed a collaborative approach, using AI to generate initial drafts based on prepared materials, followed by team refinement to ensure originality and diversity in expression [5]. - By the end of June, the team's efficiency improved significantly, reducing the time needed for monthly content planning from three days to half a day [5]. - Lin Mo's team was able to focus more on content strategy and creative ideas rather than repetitive writing tasks, leading to recognition for their marketing efforts [5].