AppLovin Could Turn Mobile Games Into The Next Big E-Commerce Playground, Says Analyst

Applovin Corporation (NASDAQ:APP) is emerging as a major force in digital advertising, reshaping the mobile gaming ecosystem into a powerful channel for e-commerce engagement.Bank of America said AppLovin’s mobile gaming ecosystem appears capable of absorbing the surge in e-commerce ad demand expected through 2026, citing strong supply growth and improving conversion efficiency.The brokerage reiterated its Buy rating and $860 price forecast, implying a 36.6% upside from the current share price of $629.70.Al ...