Workflow
超过一半的城市消费发生在夜间,山城重庆—— 点亮夜间经济 提升消费体验(人民眼·提振消费)
Ren Min Ri Bao·2025-10-09 22:02

Core Viewpoint - The development of nighttime economy in Chongqing has become a significant aspect of urban commerce, with over half of the city's consumption occurring at night in the first half of the year, driven by government initiatives and local innovations [1][5]. Group 1: Changes in Nighttime Economy - The transformation of specific commercial areas to unique streets has introduced "non-standard commercial" models, creating visually appealing landmark scenes [2][4]. - A meeting in 2017 initiated the inclusion of back streets in the nighttime economy development plan, aiming to create a more diverse consumption ecosystem [3][4]. - The government has guided the renovation of areas like the Mountain City Alley, which has now become a popular nighttime destination with an average daily footfall of over 20,000 visitors [5][6]. Group 2: Supply Changes - The variety of nighttime consumption experiences has expanded from single scenes to diverse business formats, catering to the preferences of younger consumers [9][11]. - The "Big Nine Street" project combines vibrant areas like Nine Street and North Warehouse, attracting a significant number of young visitors, with foot traffic reaching 150.5 million and 34.5 million during the recent holidays, respectively [12][13]. Group 3: Management Changes - The management of nighttime markets has shifted from strict regulation to refined services, focusing on enhancing consumer experience while addressing local residents' concerns [14][15]. - The introduction of a "building management" system in areas like Good Food Street has improved relationships between managers and merchants, fostering a collaborative environment for business growth [16][17]. - The establishment of detailed operational guidelines and regular inspections has led to improved hygiene and service quality in nighttime markets, resulting in increased customer retention [18][19].