山水搭台 创新赋能(有所思)
Ren Min Ri Bao·2025-10-09 22:22

Core Insights - The night economy in Chongqing has become a significant driver of consumption, with retail sales reaching 1.11 trillion yuan from January to August, and nighttime consumption accounting for over half of this total [1][2]. Group 1: Night Economy Development - Chongqing's night economy thrives due to its unique night scenery, shaped by its mountainous terrain, providing a stunning backdrop for nighttime activities [1]. - The local government has strategically planned the "Never Sleep Chongqing" urban brand, creating a night consumption map that includes over 120 unique venues, covering a full range of services from dining to entertainment [2]. Group 2: Cultural and Emotional Aspects - The night economy transcends mere economic activity, serving as a vital medium for cultural and emotional resonance, attracting tourists not just for food and sights but for unique life experiences [2]. - Emphasizing local cultural resources and brand development has allowed Chongqing to extend the long-tail effects of its night economy [2]. Group 3: Challenges and Governance - The surge in nighttime visitors presents challenges such as food safety and noise control, requiring effective governance to balance tourist satisfaction with residents' quality of life [2]. - Chongqing has established a coordinated mechanism to address management challenges, transforming quick visits into deeper experiences for consumers [2]. Group 4: Future Competitiveness - The future of urban competition will hinge on cultural appeal, innovation capabilities, and operational excellence, necessitating continuous innovation and refined services to attract both tourists and residents [2].