大疆成“双11”急先锋 千元级降价促销引发消费维权风波

Core Viewpoint - DJI has announced significant price reductions on various products ahead of the "Double 11" shopping festival, leading to consumer dissatisfaction and potential legal implications regarding pricing practices [1][2][9]. Group 1: Price Reduction Details - DJI's price cuts, effective from October 9, include reductions of up to 1500 yuan for the Mini 3 drone and 1478 yuan for the Mini 4 PRO drone, among others [6][8]. - Consumers have reported feeling misled, with some experiencing price drops shortly after their purchases, leading to demands for refunds or price adjustments [7][10]. Group 2: Legal and Market Implications - Legal experts indicate that DJI's pricing strategy is a legitimate business decision, but if consumers can prove they were misled about future price changes, it could constitute price fraud [3][11]. - The competitive landscape in the drone market is intensifying, prompting DJI to adopt aggressive pricing strategies to maintain market share [9][12]. Group 3: Consumer Rights and Company Obligations - Consumers have varying experiences with returns, particularly between online and offline purchases, highlighting discrepancies in return policies [10][14]. - Legal experts suggest that DJI should enhance transparency regarding pricing changes and establish clear communication channels to mitigate consumer dissatisfaction [14].