对话丨文化自信点燃文旅热火访中国社会科学院旅游研究中心秘书长金准

Core Insights - The tourism market during the National Day and Mid-Autumn Festival has shown a significant increase in consumer enthusiasm, reflecting the high-quality development of China's cultural and tourism industry [2] Group 1: Characteristics of the Tourism Market - The tourism market is characterized by a higher degree of cultural and tourism integration, utilizing digital technology and immersive experiences to engage visitors [2] - There is a shift towards personalized and segmented market demands, with keywords like "niche," "thematic," and "in-depth" becoming prominent [2] - The expansion of tourism destinations is evident, with traditional popular cities maintaining their appeal while many third and fourth-tier cities and rural areas emerge as new growth points [2] Group 2: Driving Factors Behind Market Growth - Macroeconomic policies have played a crucial role in boosting market confidence, with various measures introduced to promote cultural tourism consumption and optimize holiday arrangements [3] - Supply-side innovation and upgrades are key drivers, with new business models and services enhancing visitor experiences, particularly through the rise of "night economy" and smart tourism technologies [3] - Deep cultural confidence among the populace serves as an intrinsic motivation for market growth, with traditional culture being celebrated during holidays [3] Group 3: Promoting Red Culture and Integration - To better promote red culture, there is a need to explore deeper ideological content and innovate storytelling methods, making historical narratives relatable to younger audiences [4] - The application of advanced technologies like 5G and AI in red tourism sites can create immersive and digital experiences [5] - Extending the industrial chain by developing red cultural products and integrating red tourism with local development can enhance both social and economic benefits [5] Group 4: Sustaining Holiday Economic Momentum - To maintain the momentum of the holiday economy, a shift from short-term stimulation to establishing long-term mechanisms is necessary [6] - Supply-side structural reforms should focus on developing more engaging and immersive tourism products, reducing reliance on ticket sales [6] - Enhancing public service systems and infrastructure, particularly in emerging tourist destinations, is essential for improving consumer experiences [6] - Utilizing digital tools to match supply and demand effectively can provide personalized services to tourists [6] - Promoting integrated urban-rural cultural tourism development can activate the potential of rural areas and support rural revitalization [6]