Core Insights - The car rental market has seen a significant increase in demand during the National Day and Mid-Autumn Festival holidays, with a year-on-year growth of 18% in rental usage, highlighting the rising popularity of self-driving trips [1][3][4] Group 1: Market Trends - The total number of cross-regional travelers reached 2.433 billion during the holidays, with approximately 80% opting for self-driving travel [1] - Daily average car rentals reached 650,000 units, peaking at over 700,000 units on certain days [1] - The average rental period has notably increased, with multi-day rentals experiencing double-digit growth [3][4] Group 2: Consumer Behavior - The primary driver for car rentals has shifted from business to leisure, with tourism-related rentals accounting for about 55% of total orders [4] - The 18 to 35 age group constitutes around 60% of the rental market, indicating a strong preference among younger consumers [4] - There is a growing trend of older consumers also participating in car rentals, reflecting a broader demographic appeal [4] Group 3: Service and Technology Enhancements - The rental experience has improved significantly due to advancements in technology, such as "one-click rental" features, VR vehicle viewing, and self-service options [7] - The integration of rental services with transportation hubs like airports and train stations has become more prevalent, facilitating easier access for consumers [6][7] Group 4: Industry Development and Challenges - The car rental industry is in a rapid growth phase, contributing to increased consumer choices and supporting domestic demand and consumption [3][4] - Challenges such as vehicle condition discrepancies, deposit refund issues, and consumer rights violations persist, necessitating enhanced industry oversight and service management [8][9] - The Ministry of Transport plans to establish a credit system for rental companies and consumers, improve service quality supervision, and promote deeper integration with the automotive and tourism industries [9]
租车自驾游 消费新需求
Ren Min Ri Bao·2025-10-10 01:03