用低成本“租”出高质感旅行｜ 消费视窗

Core Insights - The rental economy is experiencing explosive growth, particularly among young consumers who prefer "renting over buying" for various products, including photography equipment [4][6] - The trend is driven by the desire for a "light burden" lifestyle, allowing consumers to enjoy diverse experiences without the commitment of ownership [6][8] - The market for new rentals is projected to exceed 700 billion yuan by 2025 and approach 1 trillion yuan by 2030, indicating significant future growth potential [6] Rental Market Growth - Rental platforms have reported a substantial increase in orders, with portable cameras and drones seeing a year-on-year order volume surge of 348% during the recent holiday period [4] - The average rental prices for popular camera models range from 15 to 45 yuan per day, making renting a more economical option compared to purchasing [5] - Young consumers, particularly those under 30, represent over 60% of the rental market, with a 71.6% increase in transaction volume reported in the first half of the year [4][6] Consumer Behavior - The shift towards renting is influenced by the rapid advancement of electronic products, allowing consumers to try the latest models without the risk of obsolescence [6] - Social media plays a significant role in promoting rental services, with travel and rental-related content achieving millions of views [6] Market Challenges - Despite the growth, issues such as poor equipment quality, data privacy concerns, and difficulties in deposit refunds have emerged as significant challenges for consumers [7][8] - Legal regulations surrounding personal rental transactions are currently lacking, prompting consumers to choose reputable rental companies to mitigate risks [8]