Core Insights - Instagram is planning to develop an independent television application to enhance its presence in the video sector and compete with YouTube [1] - Adam Mosseri indicated that if user behavior is shifting towards television, the company must also enter this space [1] - The company is currently exploring the development of the television app, but no specific announcements have been made yet [1] Company Strategy - The company aims to present engaging content across all relevant devices, indicating a commitment to multi-platform content delivery [1] - Mosseri expressed that existing vertical video content on Instagram could be adapted for television formats [1] - The company is not interested in licensing live sports events or exclusive Hollywood content at this time [1]
Meta(META.US)旗下Instagram探索开发电视应用,计划进军大屏视频与YouTube竞争