干发喷雾行业：发展现状、市场运行态势、企业竞争格局及未来前景预测报告（2025版）

Core Insights - The dry shampoo spray market in China is projected to reach a scale of 1.356 billion yuan in 2024, reflecting a year-on-year increase of 3.90% [4][3] - The industry is characterized by a diverse competitive landscape, with both international and domestic brands coexisting, leading to intense market competition [4][3] Market Overview - Dry shampoo sprays are designed for quick hair drying and temporary relief from oily hair, providing a solution for individuals unable to wash their hair [3][4] - The product works similarly to body powder, using hydrocarbon components to absorb oil and condition hair, resulting in a fuller and shinier appearance [3][4] Development Background - The demand for personal care products, including dry shampoo sprays, is increasing as disposable income rises, leading to a shift from survival-based consumption to enjoyment-based consumption [3][4] - According to the National Bureau of Statistics, the per capita disposable income in China is expected to reach 21,840 yuan in the first half of 2025, a year-on-year increase of 5.4% [3][4] Industry Chain - The upstream of the dry shampoo spray industry includes raw material and packaging suppliers, while the midstream consists of manufacturers, and the downstream involves sales channels and end consumers [4][9] - Major sales channels include online platforms (e.g., Taobao, JD.com) and offline stores (e.g., cosmetics shops, supermarkets) [4][9] Competitive Landscape - The market features a mix of international brands like Batiste, KLORANE, and Shiseido, alongside emerging domestic brands such as Spes [4][19] - The competition is intensifying as domestic brands gain traction in the dry shampoo spray market [4][19] Market Trends - Product innovation and functional upgrades are expected to continue, with a focus on natural ingredients and diverse functionalities beyond oil absorption [5][4] - The consumer base is expanding to include not only young people and business professionals but also athletes and fitness enthusiasts, leading to further market segmentation [5][4] - The trend of integrating online and offline sales channels is becoming more pronounced, enhancing consumer shopping experiences [5][4]