东莞爆款,火了!全球订单涌来!
Sou Hu Cai Jing·2025-10-10 02:53

Group 1 - The "Guochao" trend in consumer culture is gaining momentum, blending traditional Chinese culture with modern fashion, leading to a new consumption avenue [1] - As of June, the number of registrations for潮玩 (trendy toys) companies increased by 41.08% year-on-year, with many companies in Dongguan experiencing significant sales growth [1] - A toy company in Dongguan sold out 20,000 units of a trendy toy within three days of its launch before Children's Day [1] Group 2 - One潮玩 company creatively integrated traditional Chinese medicine from "Compendium of Materia Medica" into trendy toys [3] - Another company combined metal materials with intangible cultural heritage, creating a unique 3D metal puzzle潮玩 that is both playable and culturally rich [5] Group 3 - A潮玩 inspired by Ningbo wedding customs, named "Ten Miles of Red Makeup," has sold over 2 million sets, with a market value of 400 million yuan [7] - Other national style潮玩 products have also performed well, exporting to over 100 countries and regions, with a global user base exceeding 150 million [7] Group 4 - Dongguan has become a significant hub for潮玩 production, housing over 4,000 toy manufacturers and nearly 1,500 supporting enterprises, forming a robust industrial cluster [9] - Historically, Dongguan primarily produced for foreign brands, but companies are now leveraging advanced techniques and Chinese cultural elements to create their own潮玩 IP, leading to higher profit margins [11] Group 5 - Currently, 25% of global anime derivatives are manufactured in Dongguan, with approximately 85% of China's潮玩 production originating from the city [13] - The projected revenue for 2024 is nearly 23.8 billion yuan [13]

东莞爆款,火了!全球订单涌来! - Reportify