首届横琴捕风生活节：以风为媒，激活文旅消费新场景

Core Viewpoint - The inaugural "Feng Life Festival" organized by Hengqin Shenhe Asset Management Co., Ltd. aims to enhance cultural engagement and tourism in the Hengqin area, showcasing a blend of art, food, and community activities to attract both local residents and visitors from the Greater Bay Area [1][24]. Group 1: Event Overview - The festival lasts for seven days, featuring a variety of activities including art parades, food markets, pet carnivals, and themed performances, all centered around the theme of "wind" [4][21]. - The event has transformed the Hengqin Cultural and Arts Center into a vibrant social space, integrating diverse cultural experiences and entertainment [28][21]. Group 2: Cultural and Economic Impact - The festival has significantly increased local foot traffic, with the Hengqin border checkpoint recording 836,000 entries and exits during the holiday period, marking a year-on-year increase of 21.9% [29]. - The event has attracted over 25,000 visitors in a single day, indicating a rising cultural consumption power in the region, particularly among younger demographics [32]. Group 3: Future Development - The company plans to establish the "Feng Life Festival" as a recurring cultural brand, aiming to create unique experiences that resonate with the community and enhance the cultural identity of Hengqin [35][38]. - The festival is part of a broader strategy to leverage Hengqin's geographical advantages and policy benefits, focusing on cultural tourism and public space revitalization to foster deeper integration between Hengqin and Macau [38][42].