Zhi Tong Cai Jing·2025-10-10 03:29Core Viewpoint - Hang Lung Properties (00101) experienced a stock price increase of over 3%, reaching HKD 9.07, with a trading volume of HKD 63.39 million, following the release of strong preliminary operational data for its properties in mainland China and Hong Kong during the National Day Golden Week [1] Group 1: Operational Performance - The preliminary operational data for the period from October 1 to 4, 2025, indicates significant growth in tenant sales and foot traffic in mainland shopping malls, with total tenant sales increasing by approximately 15% year-on-year [1] - Notable performances were recorded at Wuhan Hang Lung Plaza and Shanghai Port International Plaza, where tenant sales surged by over 70% and 50%, respectively [1] - On National Day (October 1), tenant sales in the mainland property portfolio saw a year-on-year increase of over 20%, with 70% of operational malls achieving double-digit growth [1] Group 2: Marketing Strategies - The strong performance during the Golden Week can be attributed to a variety of marketing activities and effective membership promotion strategies implemented across the mainland properties [1] - Wuhan Hang Lung Plaza attracted a large number of customers due to the debut of the popular IP "ButterBear" autumn baking workshop, resulting in tenant sales doubling compared to the previous year [1]