降低负担、强化自律、规范收费 推动平台经济转向理性竞争

Core Viewpoint - The article discusses the phenomenon of "involution" in the platform economy, where extreme price competition leads to short-term consumer benefits but long-term harm to industry development and quality [1][5][7]. Group 1: Involution in Platform Economy - The practice of extreme price competition, such as deep discounts and refunds, is a manifestation of "involution" in the platform economy, which sacrifices industry development for short-term consumer gains [1][5]. - The revised Anti-Unfair Competition Law prohibits platform operators from forcing sellers to sell below cost, signaling a shift towards rational competition in the platform economy [1][7]. - The lack of differentiation among platform businesses has led to homogeneous competition, with some companies resorting to price wars to gain market share, which ultimately harms the industry [7][8]. Group 2: Impact on Businesses - Businesses like restaurants and sock manufacturers are experiencing increased sales but declining profit margins due to high delivery costs and platform subsidies that they must partially absorb [2][3][4]. - The implementation of "only refund" rules by e-commerce platforms has added pressure on businesses, as some consumers exploit these rules, leading to increased operational costs [3][4]. - The quality of products is often compromised as businesses engage in price wars, resulting in a cycle of low prices and low quality that is difficult to escape [5][6]. Group 3: Regulatory Responses - Recent policies aim to regulate pricing behavior and promote transparency in the platform economy, including guidelines for platform fees and pricing competition [7][8]. - Major platforms like Meituan and Taobao are taking steps to support small businesses, such as providing financial assistance and improving complaint mechanisms to alleviate the burden of price competition [9][10]. - The government has initiated discussions with major platforms to encourage rational competition and reduce harmful promotional practices [8][9]. Group 4: Consumer Role - Consumers are encouraged to adopt a more rational consumption attitude, avoiding excessive focus on low prices and supporting high-quality businesses [9][10]. - The shift in consumer behavior is seen as a crucial factor in breaking the cycle of involution, as informed choices can help elevate the market for quality products and services [9][10].