特斯拉利润目标难如登天，马斯克为何还能“躺”拿天价薪酬

Core Insights - Tesla's board has approved a record-breaking compensation package for CEO Elon Musk, which has sparked widespread attention due to its ambitious performance milestones [1][3] - Despite the high targets set, analysis suggests Musk could still earn substantial wealth even if he fails to meet most of the goals, with potential earnings exceeding $50 billion [3][4] Performance Targets - The board has outlined several performance targets related to robotics, autonomous driving, stock market value, and profits, with Musk required to "transform Tesla and society" to earn his compensation [3] - Achieving just two relatively easy goals could yield Musk $26 billion, significantly surpassing the total career earnings of many prominent CEOs [3] - The sales targets for vehicles are considered easily achievable, while the definitions of other product development goals are vague, allowing for high compensation without significant profit increases [3] Profitability Challenges - The most challenging aspect for Musk may be the profit targets, which are clearly defined and require Tesla to achieve an EBITDA between $50 billion and $400 billion, while the projected profit for 2024 is only $16.6 billion [4] - Tesla is currently facing difficulties in its electric vehicle business and challenges with new model launches [4] - Musk's compensation structure allows for substantial earnings even without meeting profit targets, as each goal tied to market value growth offers the same stock compensation [4]