终于，短剧向经典IP出手了

Core Insights - The short drama industry is experiencing a surge in adaptations of classic IPs, with platforms and production companies increasing investments in this area [1][2][22] - The adaptation of classic IPs is driven by the need for new attention-grabbing content amidst declining viewer engagement in the short drama sector [2][22] Industry Trends - Multiple adaptations of classic works have shown promising data, with short dramas like "成何体统" achieving record viewership [2] - The cost of adapting classic IPs is relatively low, with most adaptation licenses priced under 100,000, and platforms favoring revenue-sharing models [2][22] - The short drama industry is at a crossroads, facing challenges such as declining viewership and the need for innovative content to attract audiences [2][22] Adaptation Strategies - The industry employs three main adaptation principles: speeding up narrative pace, simplifying plots, and aligning with current trends [4][5][11] - Short dramas often focus on immediate gratification for viewers by eliminating lengthy setups and directly engaging with exciting content [5][11] - Adaptations frequently simplify character roles and plotlines, allowing for a more focused narrative that resonates with audience preferences [7][9] Audience Engagement - The incorporation of popular themes such as time travel and gender-swapping has become a common strategy to attract viewers [11][18] - The adaptation process aims to balance retaining the essence of the original work while innovating to meet contemporary audience expectations [18][22] Challenges and Controversies - The rapid production of adaptations has led to concerns about content homogenization and the quality of adaptations [15][22] - Controversies surrounding plot changes and casting decisions are prevalent, as audiences often have strong attachments to original characters and storylines [20][21] - The industry faces the challenge of maintaining originality while leveraging the established popularity of classic IPs [14][22]