Instagram mulls dedicated TV app in push for video

Core Insights - Instagram is considering the development of a dedicated TV app to enhance its video offerings and compete with YouTube [1][2] - The company aims to adapt its existing vertical video content for television viewing [3] - Instagram has evolved from a photo-centric platform to one that emphasizes messaging, Stories, and short-form videos, now boasting 3 billion monthly users [4] Video Strategy - Video content, particularly Reels, is a significant focus for Instagram as it competes with TikTok [5] - The app is making Reels more prominent in its navigation and has launched a new iPad app that opens directly to Reels [5] - Instagram has also introduced a video editing app to capitalize on TikTok's uncertain status in the US [6] Market Expansion - The company anticipates substantial growth in India, especially since TikTok is banned there [6]