“相亲直播打赏”撑起一个IPO

Core Viewpoint - The rise of online dating apps targeting young users has led to significant growth in companies like Tinder, SUGO, and Momo, with MiLian Technology now seeking to enter the market through an IPO in Hong Kong [1][2]. Company Overview - MiLian Technology's main app, "Yidui," focuses on live-stream matchmaking, generating revenue through virtual gifts purchased by users, similar to live-stream tipping [2][5]. - The company projects revenues of 2.373 billion yuan and a net profit of 146 million yuan for 2024, representing over 100% year-on-year growth [2][12]. Market Position - MiLian Technology's revenue for 2024 is expected to be 2.373 billion yuan, which is significantly lower than competitors like Momo (10.563 billion yuan), Match (24.723 billion yuan), and Zhihui City Technology (5.092 billion yuan) [3][12]. - The "Yidui" app primarily targets users around 30 years old, utilizing relationship data for user matching, similar to existing dating app algorithms [3][4]. Business Model - Revenue is mainly derived from virtual gifts and membership subscriptions, with users able to send gifts to increase their appeal to potential matches and matchmakers [5][6]. - As of June 2025, user prepayments reached 104 million yuan, indicating strong user engagement [6]. Cost Structure - Revenue-sharing with matchmakers constitutes the largest expense for MiLian Technology, projected to reach 1.255 billion yuan in 2024, accounting for nearly 90% of operating costs [7][9]. - The company's gross margin for 2024 is estimated at 45.62%, which is 26 percentage points lower than Match's gross margin [9]. Marketing and Growth Strategy - Marketing expenses for MiLian Technology are expected to reach 655 million yuan in 2024, reflecting a year-on-year increase of over 100% [13]. - The company plans to use IPO proceeds to expand its market presence in Japan, South Korea, North America, Southeast Asia, the Middle East, and Latin America [14].