Zhi Tong Cai Jing·2025-10-10 05:53Core Viewpoint - The report from China Merchants Securities expresses optimism about Alibaba's e-commerce business stability, growth potential in its delivery and in-store services, and long-term growth prospects in cloud and AI sectors, projecting Non-GAAP net profits of 101.3 billion, 155.5 billion, and 203.4 billion yuan for FY2026-2028, respectively, with a target price of 199 HKD per share and a "strong buy" rating [1] E-commerce Business - Alibaba's e-commerce sector maintains robust competitiveness, with GMV growth aligned with the overall online retail market, and an expected steady increase in monetization rates driven by improved penetration of full-site promotions and rapid growth in flash sales [1] - Profitability in traditional e-commerce is anticipated to recover due to favorable industry competition and significant revenue growth compared to the previous year [1] Instant Delivery Services - The Taobao flash sales segment has shown rapid development, with daily orders reaching 80 million in August, and while September saw seasonal fluctuations, market share remained stable [2] - Increased investment in the September quarter is expected to lead to improved profitability in the future, driven by lower customer acquisition costs, a higher proportion of large orders, and cost optimization from economies of scale [2] In-store Group Buying - Gaode launched the "Street Ranking" feature, which utilizes user behavior data to enhance the offline service credit system, achieving over 400 million users within 23 days of launch [3] - With a projected MAU of 890 million for Gaode by August 2025, the penetration rate of the Street Ranking feature is nearly 50%, supported by significant subsidies to reduce user costs for in-store visits, indicating substantial growth potential [3] Cloud and AI Business - Alibaba Cloud's revenue is experiencing accelerated growth driven by increasing customer demand for AI, with expectations for continued upward trends in revenue growth in upcoming quarters [4] - The company plans to invest significantly in AI infrastructure, with a commitment of 380 billion yuan, reinforcing its competitive advantage in the cloud computing sector as a leader in AI capabilities and infrastructure [4]