《731》抢夺国庆档票房，流量争议片依旧吃香？

Core Insights - The total box office revenue during the 8-day National Day and Mid-Autumn Festival holiday was only 1.8 billion yuan, marking a decline for the second consecutive year and reverting to levels seen a decade ago [1] - Moviegoing has been overshadowed by travel and family visits, leading to a significant drop in ticket sales after the first three days of the holiday, with a 20% decrease in revenue during the last five days [1] - The absence of a major blockbuster film contributed to the disappointing performance, while the non-holiday film "731" surprisingly achieved 340 million yuan in long-tail box office revenue, becoming the second highest-grossing film during this period [1]