以器载道激活城市IP 三重密码撬动成都文旅新消费

Core Insights - The article highlights the success of "Chengdu Gifts" during the National Day holiday, showcasing its role in transforming Chengdu's city IP into tangible cultural symbols that resonate with visitors [1][11] Group 1: IP Integration and Re-creation - "Chengdu Gifts" serves as an official platform that integrates various city IP resources into a unified "consumable IP matrix," focusing on the goal of "IP visualization" [3] - The initiative has selected 223 products that correspond to three core IP dimensions: historical culture, intangible cultural heritage, and panda ecology [3][5] - Historical culture IP includes products inspired by the Three Kingdoms, such as the "Wuhou Shrine" themed items, which transform cultural symbols into trendy products [3][5] Group 2: Scene-based IP Experience - The upgrade of cultural tourism consumption is fundamentally linked to the enhancement of city IP experiences [6] - "Chengdu Gifts" employs scene construction to allow visitors to engage interactively with the city's IP, creating an "IP experience loop" [6] - Specific interactive areas, such as the "Three Kingdoms IP Interaction Zone," enable visitors to participate in games that deepen their emotional connection to Chengdu's culture [6] Group 3: International IP Dissemination - "Chengdu Gifts" plays a crucial role in the international dissemination of Chengdu's city IP, particularly during the recent holiday season when over 60% of foreign visitors purchased these products [8] - Popular items among international visitors include the "Sun God Bird" series and panda-themed products, which effectively convey the uniqueness of Chengdu's city IP [8] - The initiative has successfully positioned Chengdu's cultural symbols as desirable items for international audiences, enhancing global recognition of the city [8][11]