Core Viewpoint - The 2025 Autumn Brewing Ceremony of Gujinggongjiu marks the twelfth consecutive year of this tradition, emphasizing the brand's commitment to quality and cultural heritage in the liquor industry [1][4]. Group 1: Tradition and Cultural Significance - The ceremony includes a public worship of the "Wine God" Cao Cao, highlighting the historical significance of Gujinggongjiu as a tribute wine since the Han Dynasty [4][8]. - The event is not just about brewing but also about expressing gratitude towards nature, ancestors, and the adherence to traditional brewing methods [4][9]. Group 2: Innovation and Modernization - This year's ceremony has evolved into the "Autumn Brewing Cultural Week," extending the event to a week-long celebration that integrates with the World Manufacturing Conference in Hefei [5]. - The introduction of "Four Regions Brewing" signifies a strategic expansion, enhancing brand presence and market strategy through a diversified product matrix [9][10]. Group 3: Technological Integration - Gujinggongjiu is leveraging smart technology in its brewing process, combining traditional methods with modern automation to enhance efficiency and quality [10][14]. - The "1+1" production model emphasizes the balance between traditional craftsmanship and modern digital techniques, aiming for a seamless integration of both [10][14]. Group 4: Market Adaptation and Consumer Engagement - The brand is responding to evolving consumer trends by offering a diverse range of products that cater to contemporary preferences for health and personal expression [15][17]. - The focus on cultural innovation reflects Gujinggongjiu's understanding of the changing landscape of liquor consumption, moving beyond mere product offerings to creating immersive experiences [15][17]. Group 5: Strategic Vision for Future Growth - The ceremony encapsulates Gujinggongjiu's philosophy of "perseverance, transformation, and elevation," which is essential for achieving high-quality development in the liquor industry [18].
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