2000万游客涌入，西安“黄金周”吸金200亿元！

Core Insights - Xi'an's tourism revenue reached nearly 20 billion yuan, with over 20 million visitors during the Golden Week, marking a 10% year-on-year increase [1] Group 1: Key Drivers of Growth - The "deep experience" upgrade led to an 18% surge in high-end hotel occupancy rates, indicating tourists' willingness to extend their stay in Chang'an [1] - The performance of the cultural show "Chang Hen Ge" was outstanding, with full houses every night, and inbound tourism orders doubled, showcasing the emergence of the Tang Dynasty as a world-class cultural IP [1] Group 2: Cultural Innovation and Engagement - The cultural outreach was significantly enhanced by the online presence of local figure Dong Yuhui, who attracted over 11.4 million viewers with a Mid-Autumn Festival event discussing Tang poetry [1] - The integration of live streaming of Tang poetry with tourism consumption demonstrates Xi'an's strategy to connect cultural innovation with the entire customer journey from attraction to conversion and retention [1]