2000万游客涌入，西安“黄金周”吸金200亿元！?

Core Insights - Xi'an's tourism revenue reached nearly 20 billion yuan, with over 20 million visitors during the Golden Week, marking a 10% year-on-year increase [1] Group 1: Key Growth Drivers - The first key driver is the comprehensive upgrade of "deep experience," with high-end hotel occupancy rates soaring by 18%, indicating tourists' willingness to extend their stay in Chang'an [1] - The second key driver is the "cultural breakout" that ignited widespread engagement, exemplified by the online broadcast of a Tang poetry event by local figure Dong Yuhui, attracting over 11.4 million viewers [1] Group 2: Cultural Innovation Impact - Xi'an is leveraging cultural innovation to connect the entire tourism process from attracting visitors to converting them into long-term customers, effectively enhancing the overall tourism experience [1]